Marketing Strategies

We create strategies and plans for brand new and existing retirement residences. Marketing is essential to creating a sustainable business. We deliver turnkey marketing solutions that will drive leads and results.

 
Our integrated marketing plans cover areas such as web strategy, PR/media relations, social media, email marketing, search engine optimization (SEO), case studies, print and digital advertising, trade shows and more. We provide full or partial service options, from creative concept and copy development to final delivery.

Our first step involves the gathering of intelligence to analyze your business goals and to devise the right marketing strategy for your goals and budget. Tailored to your marketing needs, each integrated marketing plan covers: web strategy, PR/media relations, social media, email marketing, search engine marketing, case studies, print and digital advertising, trade shows and more.

 

Brand Strategies

Brand identity is what makes your company unique and is how you portray yourself to the world and future clients. Your brand identity consists of several elements such as your mission, values, personality and voice. We will help define these qualities and decide how to best articulate your personal identity. We will then create strategies to help you stand out from the crowd and set you apart from the competition! 

 

Defining and creating your unique brand identity will have a powerful impact on how your business is perceived and your overall success. Our brand strategy services include: 

​·        Brand identity

·        Brand positioning

·        Logo design

·        Marketing collateral

 

Virtual Tours

Virtual Tours have quickly become an essential tool for many industries where on site tours may not be an option.

At Corbiz we love creating Virtual Tours so that you can showcase the community you have created even when potential clients cannot be on site.

 

Promotional Videos

At Corbiz we love to work with local Videographers to ensure that we support the smaller companies in your neighbourhood.  This also allows us to ensure that no matter where you are located we can help make your vision come to fruition!

 

Web Development

In today’s society, visiting a company or organization’s website is usually the potential client’s first step. A website needs to be powerful enough to grab the user’s attention and entice them to read more. Corbiz will work closely with you to design a website that invites the user to explore your site and research your product or service. Your new site will be aesthetically pleasing and designed with your target audience in mind, all leading towards your business’s overall success.

 

Why SEO is Important for You!

Your organization is unique, however, many potential clients looking for exactly what you are offering, may never find you online. While you are unique, the internet is full of similar organizations to you and often they are the first hits when doing an online search. 

Search Engine Optimization (SEO) helps increase the quantity and the quality of your website traffic. Not only will more people visit your site, but they will be the right people; potential clients searching for what you are offering!

 

Social Media

In order to be successful today, an organization must have a strong social media presence. We, at Corbiz, use a variety of social media platforms to help you achieve your unique goals. This includes designing the appropriate aesthetic and tone for your business and carrying it through your online presence to create a cohesive and professional look. By allowing the Corbiz team to develop social media strategies for you, we can increase your followers, generate leads and improve your sales and overall success! 

 

Mystery Shops

In order to completely understand where you excel and where there is room for improvement within your organization, seeing through your customers eyes is a tool you cannot afford to ignore.

Our trained shoppers will evaluate every aspect of the customer facing portion of your business, not just the salesperson. Understanding how your clients view your company or residence will provide valuable insights as to how you can grow and improve your organizations bottom line. 

Corbiz Strategies offers a comprehensive Mystery Shop Program, here is what we offer:

  • Availability in both French and English

  • Experienced shoppers who undergo a thorough orientation

  • Weekday, weekend and evening telephone inquiries – all audio taped so you can hear them yourself

  • A detailed tour shop that includes more than 80 questions to cover every conceivable area that might affect a prospect’s decision

  • A report on the site’s sales follow-up, documenting and commenting on the frequency and follow up action of the marketer

  • A numerical scale for ranking each area, along with comprehensive comments

  • Benchmarking against industry standards

  • Company-wide, divisional and site-specific reports

  • An action plan automatically formatted to red flag any area in which a site scored less than 50%

  • Web access to your results and audio

© Copyright Corbiz Strategies 2020. All Rights Reserved.

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