Marketing Strategies

We create strategic plans for both new and existing retirement residences.

 
Our integrated marketing plans cover areas such as web strategies, public relations, social media, email marketing, search engine optimization (SEO), print and digital advertising and much more. We provide full or partial service options from creative concept to final delivery.

Our first step is gathering intelligence to analyze your business goals to devise the right marketing strategy. We are senior housing industry experts and use our experience and knowledge to create successful marketing plans tailored to your specific needs.

 

Graphic Design

Brand identity is what makes your company unique and is how you portray yourself to the world and future clients. Your brand identity consists of several elements such as your mission, values, personality, and voice. We will help define these qualities and decide how to best articulate your personal identity. We will then create strategies to help your residence stand out from the crowd and set you apart from the competition! 

 

Defining and creating your unique brand identity will have a powerful impact on how your residence is perceived and your overall success.

 

Web Design

In today’s society, visiting a website is usually the first step in researching a residence. A website needs to be powerful enough to grab the user’s attention and entice them to read more and schedule a tour. Corbiz understands that good senior living websites are best designed when there is a balance between visual design and function. Our team design uncluttered and easy to navigate websites without compromising on design. 

 

Corporate Videos

We offer a variety of videos to best suit your needs.

 

Animated Videos

These can be used for advertising, instructional, or training purposes geared to potential residents, investors, or staff.

 

Promotional Videos

Are great for showcasing your retirement community and all it has to offer. Videos can share the beauty of the property, be informational, or contain interviews.

Virtual Tours

Virtual Tours are an essential tool for seniors and their families who are unable to visit retirement communities in person.

We create virtual tours to showcase a retirement community, its amenities, and all that it has to offer to potential residents who are unable to visit the community in person.

 

We can create any video that your residence needs!  

 

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) helps increase the quantity and the quality of your website traffic. Not only will more people visit your site, but they will be the right people; potential residents or family members searching for what you are offering!

Click on the images below to learn how SEO can elevate your online business

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Social Media

In order to be successful today, an organization must have a strong social media presence. We, at Corbiz, use a variety of social media platforms to help you achieve your unique goals. This includes designing the appropriate aesthetic and tone for your residence and carrying it through your online presence to create a cohesive and professional look. By allowing the Corbiz team to develop social media strategies for you, we can increase your followers, generate leads, and improve your overall success! 

 

Mystery Shops

Our trained shoppers evaluate the entire “prospect experience” of your retirement community. This will allow you to see your senior housing property from the perspective of a prospect, giving you valuable insights to help you improve and grow as a business.

 

Corbiz Strategies offers a comprehensive Mystery Shop Program, including:

  • Availability in both French and English

  • Experienced shoppers who undergo a thorough orientation

  • Weekday, weekend and evening telephone inquiries – all audio taped so you can hear them yourself

  • A detailed tour shop that includes more than 80 questions to cover every conceivable area that might affect a prospect’s decision

  • A report on the site’s sales follow-up, documenting and commenting on the frequency and follow up action of the marketer

  • A numerical scale for ranking each area, along with comprehensive comments

  • Benchmarking against industry standards

  • Company-wide, divisional and site-specific reports

  • An action plan automatically formatted to red flag any area in which a site scored less than 50%

  • Web access to your results and audio

© Copyright Corbiz Strategies 2020. All Rights Reserved.

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